“So..what exactly do you do when copywriting?”

A copywriter helps a client to accomplish a particular communication goal. To inform, to inspire or to influence a group of stakeholders.

We are no advertisers like Mad Men. We are no J.K. Rowling either. Our work field lies somewhere in the middle.

Copywriters don’t like the straightforward advertisement. We write branded content. Relevant and honest stories of real quality. Almost like journalism, but sponsored. We write articles that make you think, we post content on social media that you would like to share, or we provide a proper instruction in a video.

Three steps for writing copy

What type of content I could write for you, depends on your aim. The first step is to make a cunning plan.