Step 1: Content Marketing Plan

Content Marketing Plan
Stap 1: Marketingplan

After your briefing, we will invent a strategy. For every assignment, I make a content marketing plan. As a result, I know for whom I am writing, why  we are telling this story and what effect the story will need to achieve.

I use these tools to create a content marketing plan:

  • Business Model Canvas
  • Concurrent analysis
  • Persona’s
  • Online marketing KPI’s
  • Cross-media model
  • Search word research (SEO)
  • Content management calendar
  • Google Analytics

When the plan meets your approval,  I can start writing.

> Step 2: Creating an online story.