Step 2: Creating an Online Story

Online Story
Stap 2: Online verhaal

Now the content marketing plan is signed and sealed, let’s be creative! I will take care of your online story. For example, by producing the following content:

  • A ‘how to’ series of blog posts
  • Social media campaign (Instagram, Twitter, Facebook, Snapchat)
  • Long read article
  • An e-book
  • A video script
  • Editorial article
  • A podcast script
  • Reporting Tweets
  • Descriptions of your products or services
  • Research and data for your infographic
  • Monthly newsletter
  • Corporate story

In online publishing words alone are (hardly ever) sufficient. Therefore, at the same time of producing the written material, I will think about visual content that will tell the story and fits the look and feel of your campaign.

> Step 3: Searching and editing visual content